Formica Asia inaugurated its headquarters in Singapore. The Asian HQ that was previously located in Shanghai has been relocated to 38 Armenian Street and, besides the offices, features a phygital showroom allowing closer customer experiences.
The Formica Singapore’s showroom will offer multiple new features and functions, online and offline. The space will have a Room Visualizer: a digital tool that will enable customers to render the colors of their choices onto present scenes to give a better visualization of how their selected décor will come together in a residential ambience. Moreover, the showroom itself will serve as an art exhibition to visitors that showcases modern furniture and home improvements, and renovation materials among others, making it a temple of inspiration for interior designers and home & living enthusiasts, where visitors can also have a brainstorming session with Formica’s sales experts.
In its new showroom, Formica Asia showcases several surfaces and material brands that are part of the group. FENIX® innovative materials for interior design have a key role in the space as they are featured in counters, kitchen surfaces, as well as in bathroom and in many other applications.
The showroom opening and the inclusion of FENIX is part of the group’s strategy to offer customers world-class surface materials.