Supporting and growing ideas is the starting point for a future full of possibilities. Musa is a lab, a communication consultancy, a vibrant creative hub that works together with the material technology companies under Broadview and their brands – Arpa, DOS, FENIX, Formica, Homapal, Trespa and Westag.
A multicultural team that designs solutions to create value and meaningful experiences.
This is Musa. Marketing and Unexpected Solutions for Avant-garde.
Musa Manifesto
Inspiration. We believe in the power of imagination and the importance of nurturing ideas.
Expertise. We believe tradition, experience and knowledge make us stronger.
Research. We believe intuition and expertise must be supported by analysis, facts and data.
Culture. We believe the blend of backgrounds leads to fruitful and innovative projects.
Innovation. We believe in out-of-the-box and cutting-edge solutions.
Sustainability. We believe that sustainability is a key driver for our activities.
Design. We believe functionality and aesthetics must be combined in a harmonious way to create timeless projects.
Service. We believe our unconventional and meaningful approach enhances the value of our group’s brands and companies.
Value. We believe in creating long-term value for our brands, companies and commercial partners.
Make things happen. We believe that the difference is possible only with discipline, persistence and execution.
Marketing, Communication, Design, Digital, Global Customer Management
Hub
0
Milan
The Companies
We believe in the strength of synergies, sharing knowledge and best practices within our group.
We pursue long-term growth and value creation of our companies – Arpa Industriale, DOS, Formica, Homapal, Westag, Trespa International – that operate in the material technology business with superior aesthetical and functional surface properties. Applications include façade cladding, furniture for home, office and laboratory as well as interiors for healthcare, retail and hospitality.
Continuous investment to develop new and innovative products is a key part of the strategy for this group of companies. This is supported by Nemho – the Next Material House – as the centre of excellence for technology in our group. Next to technology, the growth and protection of its brands is key. That is why the creative hub Musa– Marketing and Unexpected Solutions for Avant-garde – has been created.
FENIX Scenario is located in the Brera district, one of Milan’s main areas where the world of design gathers. The space was deliberately created with a multifaceted and inclusive nature.
Together with FENIX®, the protagonists are the materials for interiors of the other brands of the group:
Arpa®, when innovation and sustainability meet made-in-Italy design
Formica®, the brand who invented the high pressure laminate, making the ordinary become extraordinary
FENIX Scenario is an unprecedented stage machinery where the different areas are transformed thanks to mobile furniture: the volumes, the exhibition and meeting spaces, and the materials with their own specific characteristics dialogue with each other. Architects, interior designers and other professionals are given the opportunity to experience the materials, their applications and the space itself.
The heart of the space is the material library where visitors can immerse themselves in the materials that are not only narrated but made available so professionals can compose instant mood boards on the spot. In an adjacent digital area, they will find complementary information on brands and different products, as well as details on projects and applications.
Musa @ FENIX Scenario / Brera Design District Via Quintino Sella, 1, 20121, Milan, Italy Phone +39 02 50041356
Say hello to MUSA! Come to visit FENIX Scenario! Tell about your projects!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.